Design, AI, and humane systems
A Stockholm-based studio building tools, services, and productions at the intersection of design, AI, and storytelling.
Practical models, workflows, and agentic tools that move organisations from strategy to daily use.
Mapping complexity, creating clarity, and designing better journeys for the people who matter.
Brands and platforms we run ourselves — plus creative productions in film, theatre, and TV.
Start with the real problem. Reduce complexity until the path is clear.
Build early prototypes, invite conversations, and adjust quickly.
Mix service design, technical implementation, and AI reasoning.
Everything stays small, ethical, and useful.
Ship → learn → iterate.
Uppsala University
Challenge
No unified AI strategy across Sweden's oldest university — fragmented tools, unclear governance, low trust.
Delivered
AI-stugan coordination hub, EU AI Act translated into practical frameworks, AI Ambassador program launched.
Result
Positioned as national leader in responsible AI governance. Structure now integrated into university management plans.
AI-powered casting intelligence for the Swedish film and theatre industry
Swedish children's stories on Spotify, with custom illustrations
AI & Service Design
Actress & Comedian
We work with universities, public sector teams, and tech-forward companies — recently Uppsala University, Fujitsu, and independent creators.
Exploring an AI project or need a team to think with?