Design, AI, and humane systems
A Stockholm-based studio building tools, services, and productions at the intersection of design, AI, and storytelling.
Describe a challenge you are facing — an AI strategy going nowhere, a process that drags, a role in flux. You get our first reading and a concrete next step. No sign-up, no email.
Answered by AI, grounded in how we work. In Swedish or English.
Practical models, workflows, and agentic tools that move organisations from strategy to daily use.
Mapping complexity, creating clarity, and designing better journeys for the people who matter.
Brands and platforms we run ourselves — plus creative productions in film, theatre, and TV.
Start with the real problem. Reduce complexity until the path is clear.
Build early prototypes, invite conversations, and adjust quickly.
Mix service design, technical implementation, and AI reasoning.
Everything stays small, ethical, and useful.
Ship → learn → iterate.
Four perspectives on the same question: how does AI change the way we work? Each stands alone. Together they map a journey.
Sjöstrand Coffee
Challenge
Reporting lived in spreadsheets, split across wholesale, webshop, Amazon, and B2B.
Delivered
One data foundation from Fortnox and SIE4 into Postgres, with a live dashboard and an MCP server that lets leadership ask about sales, margins, and liquidity in plain Swedish via Claude.
Result
In production ten days after kickoff, with every figure reconciled against the client's own reference totals.
AI-powered casting intelligence for the Swedish film and theatre industry
Swedish children's stories on Spotify, with custom illustrations

AI Strategist & Builder

Actress & Comedian
We work with universities, public sector teams, and tech-forward companies — recently Uppsala University, Sjöstrand Coffee, and independent creators.
Exploring an AI project or need a team to think with?